General Knowledge Facts

I’m getting ready to start building a social networking site.  I’ve done enough research to know the concept is solid, but I’m pretty much a social networking moron.  I want to have a large group of followers before I actually launch the site, so I’m doing some research to kind of get the lay of the land.  I found this video by Perry Belcher that gives a good overview of what social networking is in relation to marketing.  He lays it out so even a big dummy like me understands.